Discover my Marketing work. I have experience in CRMs, including HubSpot, CMS, including WordPress and Blue Host, and social media marketing, including Meta and Google Ads.
Lowe’s Holiday Campaign
As part of ADV-263 Advertising, Copy, and Design, I was tasked with creating a holiday ad campaign for a company. For this assignment, I chose to create an Instagram campaign for Lowe’s to promote their fresh-cut Christmas trees.
For this campaign, I wanted to promote Lowe’s fresh-cut Christmas trees to help them compete with competitors who were doing the same. I wanted to focus on the freshness of the trees, so I utilized Canva AI to generate images of trees decorated in the forest or covered in snow in a house. I utilized fonts and colors from the Lowe’s style guide so that the ads would remain consistent with their brand and posts.
New Hampshire State Parks Creative Brief
As part of ADV-263 Advertising, Copy, and Design, I was tasked with creating a creative brief for a company. For this assignment, I chose to create a marketing campaign for New Hampshire State Parks.
For this creative brief, I wanted to focus on promoting smaller NH State Parks. I wanted to develop excitement about visiting new places and discovering what they have to offer.
New Hampshire State Parks Advertising Campaign
As part of ADV-263 Advertising, Copy, and Design, I was tasked with executing an advertising campaign based on the creative brief, seen above.
When creating this campaign, I based it on the creative brief, utilizing the tagline “Explore the Parks You Didn’t Know You Needed.” I wanted to create posts that aligned with current NHSP advertisements as well as the NHSP brand. I tried to build excitement around lesser-known locations to increase the number of visitors they receive.